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How Eyewear Retailers Can Covert More Consumers

If you ask an eyewear retailer to name one of their biggest challenges, they’ll likely tell you that consumers’ out-of-date prescriptions limit their ability to sell glasses or contacts.

Oftentimes consumers come to a retailer’s website or store ready to make a purchase without realizing their prescription is out of date. This leaves the consumer frustrated and creates a missed revenue opportunity for retailers.

So how can retailers overcome this challenge? By offering their consumers an online vision test powered by Visibly. Consumers with outdated prescriptions can complete the test, receive a doctor-issued prescription and purchase glasses or contacts all in one visit.

One of our existing eyewear retail partners surveyed consumers after they completed the online vision test to hear about their experience. Here’s what they found:

  • When asked whether they would use the online vision test for their next renewal, 90% answered yes.
  • About 95% of consumers were satisfied with their new contact lens prescription from the online vision test.
  • On average, 75% of consumers purchased lenses using the online vision test.
  • Consumers rated their overall experience with the online vision test a 4.5/5 stars.

These results highlight the potential consumer satisfaction, retention rates and revenue eyewear retailers can experience when offering Visibly’s online vision test.

Visibly offers customized online vision technology solutions based on each individual eyewear retailers’ needs. Whether they want a fully integrated, white-label solution or a hosted online test, Visibly empowers retailers to give their consumers a safe, convenient way to renew their prescription as part of the eyewear purchasing process. To help retailers make a consumer's experience even better, Visibly offers all of these solutions as an on-site experience as well.

A partnership with Visibly gives eyewear retailers the ability to attract more consumers, convert more orders and generate more revenue for their business while also giving consumers a much more convenient purchase experience.

Explore how our customized solutions can help your business.

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