In the United States alone, approximately 75% of adults use some sort of vision correction according to the Vision Council of America. The research also says, “About 64% of adults wear eyeglasses, and about 11% wear contact lenses, either exclusively, or with glasses.”
That means over 189 million adults in the United States will regularly need a prescription for either glasses or contact lenses. On top of that most eye care experts recommend a vision test and a more comprehensive eye exam every two years. Despite the volume of people who wear glasses or contact lenses, eyewear retailers still struggle to get consumers to make a purchase in store. Here’s why.
Even though most eyewear retailers have a doctor on-site, there are many hours in a day or even full days when a doctor may not be available. This could be due to doctors covering multiple locations or needing days off. Sales associates are then left with no choice but to turn away consumers who need updated vision prescriptions before making a purchase.
For patients who walk into a store needing a refraction quickly either because they broke their glasses or ran out of contacts, it’s unlikely they’ll be able to see a doctor that same day due to a booked schedule. However, the patient is motivated to make a purchase but since you can’t help them, they are probably now frustrated which likely mean a lost sale.
But what if there was a way sales associates could close those sales without a doctor on-site? Visibly’s digital vision test can help.
By integrating Visibly’s digital vision test in your retail store, sales associates are able to facilitate a digital refraction for consumers. Consumers uses an iPad as a digital eye chart and have a handheld remote to indicate what they see on the screen. It takes just 10 minutes to complete and the store’s doctors are able to immediately view the patient’s results in order to issue them a new vision prescription.
Visibly’s digital vision test alleviates consumer frustrations by allowing them to complete their eyewear purchase when they need to and also drives revenue for your store.
Are you an eyewear retailer losing consumers due to outdated vision prescriptions? Talk to Visibly today about how to boost your customer satisfaction and revenue.